Field notes
From the team building GiGi
What we're learning about the conversations that actually move a deal.
April 15, 2026 · GigiGuides Team
Why agents need a coach, not another CRM
Every real-estate vendor is trying to sell you a smarter CRM. The thing is, your bottleneck isn't a database. It's the conversation you haven't rehearsed yet.
April 8, 2026 · GigiGuides Team
How to read a market shift in your zip code
Your sellers don't want a national-headlines briefing. They want to know what's happening on their street, this month, and what to do about it.
April 1, 2026 · GigiGuides Team
Three conversations every agent dreads (and how to handle them)
A pricing-talk overshoot. A buyer who's getting cold feet. The other agent who is being… let's say generous… with the truth. Here's the script.