Follow Up Boss is a well-loved CRM built around speed-to-lead and follow-up. If you want a place to organize contacts and route leads, it does that well. GiGi is built around a different question: not just where your contacts live, but what you should do about them right now.
The short version: Follow Up Boss organizes your follow-up. GiGi coaches it — handing you a ranked daily list, watching every deal for risks, and keeping past clients warm without you remembering to.
| What matters to you | GiGi | Follow Up Boss |
|---|---|---|
| Tells you who to call today | ✓ Opens to a short, ranked list of who to call and what to do today, with the reason for each. | — Organizes contacts and action plans, but you decide who matters most each day. |
| Coaches your next move | ✓ A coach in your corner on every deal, suggesting the next best move — not just a place to store data. | — A capable CRM, but it stores and routes — it doesn't guide the play. |
| Watches deals for what's slipping | ✓ Quietly watches every deal and taps you on the shoulder before something slips — with the fix. | — Reminders and tasks you set yourself; nothing watching for trouble on its own. |
| Hands-free, voice-first day | ✓ Run your day hands-free — ask who to call, log a conversation, or draft an email out loud. | — Mobile app for on-the-go updates, but you're still tapping and typing. |
| Keeps past clients warm automatically | ✓ Keeps past clients warm on a steady rhythm so repeat and referral business keeps coming. | ✓ Action plans can drip to past clients once you build and assign them. |
| Mortgage & title partners in one place | ✓ Mortgage and title partners work in the same place, so everyone on a deal stays in sync. | — Focused on the agent's CRM; lender and title work happen elsewhere. |
| Gentle, phased onboarding | ✓ Starts you with a few high-impact basics and unlocks more as you go — value on day one. | — Powerful, but you set up pipelines, stages, and automations to get going. |
Where Follow Up Boss shines
Follow Up Boss is excellent at fast lead routing, team accountability, and plugging into a big ecosystem of lead sources. Teams that live and die by speed-to-lead genuinely love it.
Frequently asked
Can GiGi replace Follow Up Boss?
For most agents, yes — GiGi handles your contacts, follow-up, and pipeline in one place, then adds the coaching and daily guidance a traditional CRM leaves to you. The easiest way to know is to see your own contacts inside GiGi on a quick demo.
Will I lose my contacts if I switch?
No. You can bring your contacts and their history over, and GiGi tidies and de-duplicates them as they come in, so you start organized.
What's the biggest difference day to day?
With a CRM you open it and decide what to do. With GiGi you open it and it tells you — a short, ranked list of who to reach out to and why, before you've finished your coffee.
Bottom line: If you want a tidy contact database, Follow Up Boss is a solid choice. If you want something that also tells you what to do with it every morning, that's GiGi.
See GiGi in your corner
Beta access is invite-only at the $99/seat founding rate. If you're a fit, we'll be in touch within 24 hours.