Lofty (formerly Chime) is a CRM and marketing platform that puts automation and AI-assisted advertising front and center. If your game is high-volume lead gen and paid campaigns, it has real depth there. GiGi is built around coaching the relationship side of the business — the calls, the timing, and the follow-through that turn contacts into clients.
The short version: Lofty automates your marketing. GiGi coaches your relationships — the daily calls, the at-risk deals, and the past clients who send you referrals.
| What matters to you | GiGi | Lofty |
|---|---|---|
| Coaches your next move | ✓ A coach in your corner on every deal, suggesting the next best move — not just a place to store data. | — Automations and AI marketing tools, but the day's decisions stay with you. |
| A ranked daily action list | ✓ Opens to a short, ranked list of who to call and what to do today, with the reason for each. | — Lead scoring and smart plans; you still set the day's priorities. |
| Watches deals for what's slipping | ✓ Quietly watches every deal and taps you on the shoulder before something slips — with the fix. | — Strong lead-activity alerts; less about an active deal quietly going cold. |
| Hands-free, voice-first day | ✓ Run your day hands-free — ask who to call, log a conversation, or draft an email out loud. | — AI tools for content and chat, but day-to-day work is tap-and-type. |
| Keeps past clients warm automatically | ✓ Keeps past clients warm on a steady rhythm so repeat and referral business keeps coming. | ✓ Drip campaigns can nurture past clients once you build them. |
| Guidance tuned to your experience | ✓ New agents get more hand-holding; veterans get straight to the point. | — Same toolset for everyone; the learning curve is on you. |
| Mortgage & title partners in one place | ✓ Mortgage and title partners work in the same place, so everyone on a deal stays in sync. | — Agent- and team-focused; lender and title work live elsewhere. |
Where Lofty shines
Lofty is strong for agents and teams running paid lead generation at volume, with built-in ad tools, IDX sites, and AI-assisted content. If marketing automation is the core of your business, it has serious depth.
Frequently asked
Does GiGi use AI like Lofty?
Yes, but pointed at a different problem. Instead of generating ads, GiGi reads the signals in your business and coaches you — who to call, what's at risk, and what to say — in plain English, like a teammate would.
I run paid leads. Is GiGi still for me?
Absolutely. Wherever your leads come from, GiGi makes sure they're worked — ranking who to reach out to, keeping deals from slipping, and following up consistently so your ad spend turns into closings.
Will GiGi feel like more software to learn?
No. GiGi starts simple and talks to you the way a coach would, adjusting how much it explains based on your experience — so it never feels like one more dashboard to figure out.
Bottom line: Lofty is built to market at scale. GiGi is built to coach the relationships that actually close — and keep the clients who refer you the next ten deals.
See GiGi in your corner
Beta access is invite-only at the $99/seat founding rate. If you're a fit, we'll be in touch within 24 hours.