Top Producer is one of the most established names in real estate CRM, with a long history and a focus on staying in touch with your sphere. That heritage is real. GiGi shares the belief that relationships win the business — and pairs it with modern coaching, deal-watching, and a hands-free day.
The short version: Top Producer is a classic relationship CRM. GiGi is a coach for the same job — ranked daily calls, deals watched for risk, and a day you can run by voice.
| What matters to you | GiGi | Top Producer |
|---|---|---|
| Coaches your next move | ✓ A coach in your corner on every deal, suggesting the next best move — not just a place to store data. | — Long-standing CRM with follow-up tools; the guidance is up to you. |
| A ranked daily action list | ✓ Opens to a short, ranked list of who to call and what to do today, with the reason for each. | — Follow-up coaching and reminders, but you set the day's order. |
| Watches deals for what's slipping | ✓ Quietly watches every deal and taps you on the shoulder before something slips — with the fix. | — Task reminders you maintain; nothing watching the pipeline on its own. |
| Hands-free, voice-first day | ✓ Run your day hands-free — ask who to call, log a conversation, or draft an email out loud. | — Web and mobile apps, but day-to-day work is tap-and-type. |
| Keeps past clients warm automatically | ✓ Keeps past clients warm on a steady rhythm so repeat and referral business keeps coming. | ✓ Built around sphere follow-up and market reports you schedule. |
| Value on the very first day | ✓ Starts you with a few high-impact basics and unlocks more as you go — value on day one. | — Feature-rich and established; getting set up takes some time. |
| Mortgage & title partners in one place | ✓ Mortgage and title partners work in the same place, so everyone on a deal stays in sync. | — Agent-focused CRM; lender and title work happen elsewhere. |
Where Top Producer shines
Top Producer has decades of staying power, a strong focus on sphere-of-influence follow-up, and market-report tools agents have trusted for years. For a classic, relationship-first CRM, it's a known quantity.
Frequently asked
Is GiGi just a newer Top Producer?
It shares the belief that relationships win, but it's a different kind of tool. Instead of a database you tend, GiGi is a coach that hands you the calls that matter and watches your deals — so the follow-up happens whether or not you remember.
Can GiGi keep my sphere warm like Top Producer does?
Yes, and with less effort on your part. GiGi schedules thoughtful touches around anniversaries and life events, so you stay top of mind and the referrals keep coming.
How hard is it to get started?
Easy on purpose. GiGi starts you with a few essentials and unlocks more as you go, so you get value on day one instead of spending a week in setup.
Bottom line: Top Producer is a trusted classic. GiGi brings the same relationship focus into a modern coach — one that runs your day instead of waiting for you to run it.
See GiGi in your corner
Beta access is invite-only at the $99/seat founding rate. If you're a fit, we'll be in touch within 24 hours.